See what the price hides.

One object, one argument

Every issue starts with a sentence someone could disagree with. Then we find a real object that proves it: a bar whose shadow lands before it does, a carved bangle next to the bead it melts into.

Our test is simple. Take the gold out of the picture, and the point should still stand. Every issue page has a button that lets you try it.

Every number has a date

Prices move. Each figure we use names its source and the day we sampled it. If we could not check a number ourselves, we say so, or we say less.

We also print the strongest objection to every argument we make, and answer it. If you have a better one, write to hello@pricegraphy.com.

What we are not

We do not sell gold or tell you what to buy. Nothing here is investment advice. We explain what sits inside a price, so you can decide for yourself.